Today was a big day for Google and their #madebygoogle hashtag, as they unveiled no less than five new hardware devices. While we will be taking a look at all of these new devices over the next few days, we wanted to start things off with Google’s latest smartphone offering, the Google Pixel.

Yes, you head that right. Google is re-utilizing the Pixel name for this pair of phones. The Pixel name has been associated with Google’s high-end hardware devices in the past; the Pixel Chromebook being the most recognizable.

Naming schemes aside, the latest Google Pixel is actually two devices; a 5″ and a 5.5″ smartphone. Display resolution on the Pixel XL is quite high at 1440 x 2560, while the Pixel features a 1080 x 1920 display.. Both feature  2.5D Corning Gorilla Glass 4 on the front and pack surfaces for superior scratch and scuff resistance. The body of the Pixel is aerospace grade aluminum, and the back is home to a fingerprint sensor or security and interactive purposes.

Battery performance was not much of a talking point for Google, other than the ability for the Pixel to gain a seven hour charge in just 15 minutes.

Google claims to have the best smartphone camera ever in the Pixel, with a DxOMark score of 89. The 12.3MP rear-facing sensor has an f/2.0 aperture to capture plenty of light. Being able to capture light in even the lowest of light environments is what allows the Pixel to produce vivid HDR images. 4K video recording is available for high-resolution film needs, while Smartburst allows users to hold the shutter button down to take a quick burst of images and then automatically select the best image of the bunch, perfect for action shots. Depth of field and bokeh effects are available via Lens Blur. Oh, and Pixel owners will be provided with unlimited storage of images and videos at their full resolutions on Google Photos. Nice!

Powering both devices is the Qualcomm Snapdragon 821 along with 4GB of RAM. Storage options are a bit polarizing with just two sizes to choose from: 32GB and 128GB.

Android OS’s latest version, Nougat 7.1, is running on the Pixel, and will be supported with upgrades and updates as soon as they are available.

Speaking of upgrades and updates, the Pixel will be made available exclusively with Verizon (and Best Buy Verizon booths) here in the US, with additional unlocked phones for sale at the Google store, as well as via Google’s own Project Fi. While many Android phones of the past have been promised to come with continual support, we will have to wait and see just how that pans out for the Pixel on Verizon networks.

Available first in the Pixel is Google Assistant, a personalized Google experience that launches with a simple “Ok Google”.  Featuring already familiar options like setting reminders and playing a song, Assistant expands the horizons with photo retrieval, traffic updates and more.

Now to the drawback. Price. The 5″ Google Pixel will retail for $650, while the Pixel XL tips the scales at $770. Ouch. We will be weighing our options with regards to dropping a significant chunk of change all at once on the Pixel, or waiting for something else to replace our nearly two-year old Motorola Droid Turbo.

Oh yeah, it comes in three different color options: Quite Black, Very Silver, and Really Blue.